It wasn't in the 1941 catalog....but you will see it up to 1954...then is gone in the 1960 catalog.
http://nflcc.org/CPG/thumbnails.php?album=14&page=2
In the 1972 and later catalogs it was blue instead of green


Here's a group I sold recently to a VERY good friend of mine

I believe that the oldest lure is on left of each pic (no stamp)...newest on far right (with patent #).
Plastic lip lure has screw issues with a mix of flat and round head

Color box catalog dates to 1954...as it has the Spinning Jitterbug in it. Box is correctly marked as 654S.